Willi Bruckbauer is at the heart of BORA - the visionary, creative mind and driving force behind the groundbreaking cooktop extractor systems. With over 20 years of experience in the kitchen sector, the qualified master carpenter knows what people want from modern kitchens: to create a living space that meets the needs of the individual and makes them happy. Every day.
Extractor hoods are simply not part of this picture: they are loud, ineffective and visibly intrusive. They also restrict the possibilities when designing a kitchen. Willi Bruckbauer’s vision was to invent an effective vapour extraction system that meets the highest standards in terms of both technology and aesthetic appeal. Thanks to continuous experimentation and discovery, an innovative system was devised that draws off cooking vapours more effectively than ever before possible. The reward for our hard work: prestigious awards and accolades such as the ‘Deutscher Gründerpreis’ (German Entrepreneurs’ Award), ‘365 Orte im Land der Ideen’ (‘365 Places in the Land of Ideas’), red dot awards, Plus X Awards, German Design Awards, Iconic Award, German Brand Award, Good Design Awards, iF Design Awards and more.
The BORA story
2006 First patent registration, BORA Professional Development takes off when Will Bruckbauer develops his first cooktop extractor system BORA Professional and has it patented in 2006.
2007 Establishment of BORA Lüftungstechnik GmbH. Willi Bruckbauer establishes BORA Lüftungstechnik GmbH to press ahead with his idea of a more attractive kitchen as the most important room in the house. An important resolution is made at the same time: “The traditional can, should and must be redesigned."
2008 Launch of BORA Professional. Alongside the BORA Professional cooktop extractor, the BORA Professional gas cooktop and Tepan stainless steel grill are created. At the same time, development of the induction and Ceran cooktops starts. Now with two employees, the company begins to export to Benelux, Austria and South Tyrol.
2009 Receipt of award in the 365 Landmarks in the Land of Ideas competition for innovation. Focus shifts to the Swiss market, which is worked for the first time.
2010 Launch of BORA Classic. Receipt of the Deutscher Gründerpreis (German Entrepreneurs’ Award) in the start-up category.
2012 Start of international expansion. Subsidiaries opened in Austria and Australia. First exhibition stand at EuroCucina in Milan. The company begins professional cycling sponsorship (Netapp-Endura team). BORA Classic receives the Red Dot Award for product design.
2013 Launch of BORA Basic as a compact system New head office opened in Raubling, with its own training centre for retail partners and installers Broadcasting of the first TV advert BORA now has 47 employees.
2014 Opening of a showroom in Sydney. Further international expansion (29 countries) with the sale of BORA Professional, BORA Classic and BORA Basic.
2015 New development: BORA Basic with surface induction. Spatial expansion by moving into the BORA building in Raubling. Main sponsor of the BORA – Argon 18 cycling team. First Tour de France participation as team BORA – Argon 18. First use of the BORA Cooking Truck, BORA in the air.
2016 Receipt of the German Brand Award 2016 by BORA Lüftungstechnik GmbH. Receipt of the Iconic Award for BORA Professional. The number of employees is now in the triple figures.
2017 Launch of BORA Professional 2.0; presentation at Living Kitchen in Cologne. Awards for BORA Professional 2.0: Red Dot Award 2017 Best of the Best and the Plus X Award 2017: Best Product and others. Start of the BORA Revolution Tour, BORA Cooking Truck. Groundbreaking ceremony for the BORA company building and R&D department, Niederndorf, Austria. Main sponsor of the BORA – hansgrohe cycling team, participation in the UCI World Tour. Signing of the three-time world champion Peter Sagan.
2018 Move into the BORA company building in Niederndorf, Austria. The architectural design reflects the company’s values and carries the thumbprint of company founder and master joiner Willi Bruckbauer. The research and development department there has more room for innovative product development. Eye-catching exhibition stand at EuroCucina in Milan and area30 in Löhne (DE). A national championship title and the yellow jersey (2nd stage) for Peter Sagan in the Tour de France are successes for the cycling team and draw attention to the BORA brand. BORA Lüftungstechnik receives the Top 100 award.
2019 Launch of BORA Pure. Launch of BORA Classic 2.0. Rewards for the new products BORA Pure and BORA Classic 2.0, including the Red Dot Design Award, Iconic Award 2019, Good Design Award, Plus X Award for product of the year 2019 (BORA Classic 2.0). Plus X Award for best brand of the year 2019. Early extension of the sponsoring contract with the cycling team BORA – hansgrohe to 2021.
2020 Launch of BORA X Pure. Completion of the expanded BORA building in Raubling opposite BORA’s birthplace – the werkhaus. Further investments in research and development.